About Us
Your cats, our everything.
Creating the future we want our cats to live in.
Whisker is 650+ pet parents working to make life with pets endlessly better. We develop the products that make it easier to connect with your cat, so you can spend more time focusing on what's important: keeping them happy, loved, cared for, and cuddled more, too, if that's even possible.
Pioneering a deeper connection to cats.
We're developing innovative products across the Whisker ecosystem that not only help take on the normal chores of cat parenting, but also provide advanced, real-time, life-changing insights including tracking your cat's weight, bathroom activity, feeding, and drinking habits. The more robots you connect, the more data you get and the better you understand when your cat's routine is normal and, more importantly, when it's not.
The future of food, water, and waste.
25 years ago we invented the world's leading automated litter box. Ever since, our mission has expanded to providing connected products and insights across what we see as the trinity of cat care: food, water, and waste. Separately, they are each a unique data point in your cat's routine. Combined, they are the key to understanding your cat like never before. Welcome to the future of cat care.
As a cat dad myself, I'm inspired every day to lead our incredible inventors, designers, and customer experience teams to shape the future of cat care.
Midwest product made for the world.
Designed in Detroit.
Engineers, researchers, designers, technologists, customer service representatives, and animal lovers bring innovation and care to every product we create.
1080 W Entrance Dr, Auburn Hills, MI
Built in Wisconsin.
Our highly skilled, passionate production team assembles each Litter-Robot by hand with the same attention and care as if it were going home to their own cat.
561 S Fairfield Ave, Juneau, WI
Meet the 650+ pet parents behind our products.
(And their pets, of course.)
I started this company to solve a simple problem for myself and my cats. Today it's about making life better for cats and humans alike. That mission inspires me every day.
Innovation is embedded into every aspect of our operations. Seeing the impact it has on our products, as well as the cats and pet parents we serve, continues to drive me.
People and pets are at the core of every decision we make. Creating an environment where both can thrive is why I love being a part of what we do.
Featured stories
Introducing WhiskerVision™ and CatID Facial Recognition
An industry-first pet insights technology that uses facial features for precise identification, even between similar-looking cats.
Note from Whisker CEO: USA Design & Assembly
CEO Jacob Zuppke highlights Whisker's USA manufacturing operations, backed by 25 years of commitment to quality and service.
Brad Baxter: Entrepreneur, Inventor of Litter-Robot, and Founder of Whisker
Brad Baxter, inventor of Litter-Robot, on his journey from corporate engineer to pioneering pet-tech entrepreneur.
